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Tips and guides about Marketing Agencies
No licence guards Australian marketing — an ABN is free, a Pty Ltd costs $636 to register, a business name $44 a year. The real entry requirements are the ones nobody registers: cost-up retainer pricing, Spam Act and ACCC compliance built into delivery, and a niche narrow enough to be referrable. The honest 2026 setup.
What a typical Australian marketing retainer includes, the warning signs of scope creep and vague reporting, and how to structure the relationship so both sides know what "included" actually means.
What the ACCC has found about fake reviews and undisclosed influencer advertising in Australia, the AANA disclosure labels that do and do not count, and the enforcement action already underway.
How the Spam Act 2003 governs consent, sender identification and unsubscribe requirements for email and SMS marketing in Australia, and how the Privacy Act applies to the customer data behind it.
A cost breakdown of website design in Australia, from local freelancers through to full creative agencies, what drives the price up, and the Australian-presence rule behind .au domain names.
A plain-English breakdown of what search engine optimisation, pay-per-click advertising and paid social media actually do, and how businesses commonly decide which to invest in first.
A practical framework for evaluating digital marketing, web design and advertising agencies in Australia, from writing a useful brief through to contract terms and account ownership.