Wally (formerly FWRD Digital)

Wally is a digital marketing company based in Hobart, Tasmania. It describes itself as a small digital marketing company. Wally helps Tasmanian businesses get found online, and its team includes Aaron and Tom. The company does not lock clients into long-term contracts.

Wally offers branding, logo design, and graphic design services. It also provides copywriting, photography, videography, and animation services. Website design and development, e-commerce websites, and landing pages are among its offerings. Additionally, Wally provides SEO, PPC/Google Ads, and social media marketing services.

Website design, search marketing and broader digital strategy form the core of the work delivered by this Hobart agency, and reviewers frequently note that Aaron McGurk is knowledgeable, personable and generous with practical guidance from proposal through to delivery. Tom and Marcus are also named in accounts of projects, and a recurring theme is the accuracy of design and layout on newly built sites. Several buyers describe traffic-building strategies being tailored through options and pricing set out in advance, while communication before and after work comes up often, including one instance where an advertising account verification problem was resolved the following day after an initial call.

The team is repeatedly characterised as engaged, timely and easy to deal with across multiple projects, with results becoming apparent quickly. Repeat business is a consistent thread, with clients returning for further work and one professional marketer stating the agency is the first call for client projects. An aspect raised across a number of reviews is the client-focused approach that aims squarely at results.